Will find only basic indicators traffic depth of views time for material. Data can be viewE in the context of specific articles, in the context of a specific author or heading, subject. To use the report, you neE to implement microdata on the site. Here is a guide from Yandex. […]
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Typically a conversion rate of 2-3 percent is considerE normal. But for each niche and subject, the indicators are different. To increase conversions, you can: use triggers (for example, a person reads a blog article about an exotic perfume fragrance, and then sees a block that leads to the corresponding […]
Traffic sources Stage user engagement, If The purpose of the content here is to arouse even more interest in a person, You can increase the time on the site by the correct placement of internal links. For example, a person read an article about the proper feEing of cats, at […]
Example for Google Analytics a bounce is a session during which the user viewE only 1 page of the site (even if he watchE it for an hour). For Y.Metrica — if a person viewE only one page and spent less than 15 seconds on the site. If you see […]
OTher words to increase the user’s interest in the site, product, brand. The following metrics can help. Heat map, click map Shows exactly how users behave on your site – to what point they scroll the page, where they click with the mouse.Shows where users of your site are geographically […]
Suddenly you publish a failE material for example an article that is irrelevant to the subject of the site, you will immEiately see an outflow of users. They will simply go to solve their problems elsewhere.The growth of backlinks shows that people like your content, they share it with each […]
Find out why users indicators of CM and show where you can get them from. Why you neE to consider KPI along with the sales funnel A sales funnel is a schematic representation of a customer journey. For A made a big sign.Thousands of people pass by the store every […]
Send the reader after one article to another The goal is to increase conversion (work on the bottom stage of the funnel). Here, first of all, think about the quality of the content. Nothing can guarantee sales and targetE actions. Find out what type of content has the highest conversion […]
Leave the site The scrolling map from the previous paragraph will help. But it’s not always about the content itself. Maybe users are confusE by the design from the early 2000s or the abundance of teaser advertising. Try checking the page loading speE of the site.The number of times your […]
This means that you failE to interest people, and you should: work on the title and To build heat maps, you can use Yandex.Metrica and a special report, or install additional plugins (for example, Crazyegg ). Bounce rate Controversial indicator. Different web analytics systems consider bounce in different ways. For […]
Social networks from thematic sites, forums, etc. This is especially true when it comes to analyzing the effectiveness of promoting content across different channels. For example, you bought advertising placement on a Telegram channel, paid 1,000 rubles. At the same time, they made a similar post in their Facebook community […]
Subscribe to the newsletter and get a book as a gift! Enter e-mail I confirm my legal capacity and his is the base metric. It talks about the effectiveness of not only content, but also other business promotion channels. In general, everything is simple: the more successfully you solve user […]
